Serious Materials Chosen For the World Economic Forum’s 2010 Technology Pioneers Program

One of only 26 companies selected based on its technology innovation and the potential for long-term impacts on business and society
Sunnyvale, Calif. — December 3, 2009 — Serious Materials, a leading energy-saving building materials company in the U.S., has been selected for The World Economic Forum’s 2010 Technology Pioneers Program. Serious Materials is one of the companies recognized for representing the most innovative start-ups from around the globe that will have a critical impact on the future of business and society.
To be selected as a Technology Pioneer, a company must be involved in the development of a life-changing technology innovation and have the potential for long-term impact on business and society. In addition, it must demonstrate visionary leadership and show all the signs of a long-standing and sustainable market leader – and its technology must be proven.
“It’s an honor to be chosen by the World Economic Forum on a global level for such a prestigious award among so many innovative companies,” said Kevin Surace, CEO of Serious Materials. “This is a time of tremendous growth for our company, as we continue to focus on driving change and helping to address the world’s energy and climate crisis by dramatically reducing the impact of the ‘built environment’ with our energy-saving building products.”

Buildings, its operations and materials manufacturing, is the single largest contributor to global greenhouse gases at over 50 percent (compared to less than 10 percent attributed to cars). The impact of making our buildings more energy efficient is one of the biggest opportunities we have for meeting energy and environment goals.
Sustainable green building materials manufactured in the U.S. by Serious Materials include:
- SeriousWindows™: Super-insulating windows that offer performance up to four times higher than major brands and current ENERGY STAR® requirements. SeriousWindows can reduce heating and cooling costs by up to 40 percent depending on climate zone.
- SeriousGlass™: Installed in thousands of projects, SeriousGlass is advanced, super-insulating glass that can deliver the highest energy savings and performance for any building.
- QuietRock®: Sound reducing drywall and accessories that create acoustically comfortable buildings, lessen material use, enhance livability, and support dense urban construction.
- EcoRock™: An entirely new, virtually zero CO2 emitting manufacturing process is used to create EcoRock, the only true green alternative to gypsum drywall. Gypsum manufacturing is the third largest greenhouse gas producer in building materials.
The entire list of Technology Pioneers, including company profiles and video interviews with the CEOs, can be found here.
About Serious Materials
Serious Materials develops and manufactures sustainable green building materials that save energy, save money, improve comfort, and aggressively address climate change. Super-insulating high R-value SeriousWindows™ reduce heating and cooling energy costs by up to 40%. SeriousGlass™ super-insulating commercial glass has been installed in thousands of projects and offers the highest energy savings in the industry. QuietRock® soundproof drywall reduces material use, enhances livability, and supports dense urban construction. EcoRock™ is the only true green alternative to gypsum drywall. Serious Materials’ products are manufactured in the company’s 5 factories across North America. For more information, visit www.SeriousMaterials.com.
Press Contact
Catriona Harris
Vantage Communications
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The only missing equation is to recognize what would be the most efficent new innovative precast wall and roof panels. A unique unprecedented building material is the ThermalShell product with R35+ value and 4X’s lighter than any conventional precast product known today. The total saved energy in a building using ThermalShell is unheard of and unchallenged in modern times.
This is an urgent matter to be recognized by “Serious Materials” and the World, that if we really truly believe in the serious ECO situation and recognize buildings use 52% energy resources to maintain, then we need to really believe we can make a difference. We need to start with the combined resources that give the most efficient change in energy conservation. I challenge Serious Solutions to find a more efficient building product than ThermalShell to combine with “Serious Materials” for the ultimate building construction anywhere in the World.
Pls advice if distributor or representative exists in Mexico.
Very much interested in your products, promoting or perhaps advice in production facilities with less labor cost in this country.
Very much involved in construction industry.
Regards.
F. Sendel Sr.
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